Concept brand Lamps
Ondo
Four lamps and one warm light.
01 The brief
A small lamp brand that sells one feeling: warm light at night.
Four lamps, one colour temperature, and a store that feels like a dim room rather than a catalogue. Every page had to make you want to switch the lamp on.
Ondo is a brand I made up to try ideas, so this is the brief I set myself.
02 The brand system
Both o letters in the wordmark are lit lenses, the head of the One lamp seen from below. The lens works alone as the mark, sits on the box lid and glows behind the hero.
LogoColour
- Night#16130FHero, dimmer, box
- Glow#FFB35CLight and buttons
- Ember#E8692BDeep end of the glow
- Cream#FFF3DCType on night
- Paper#F3EEE6Page background
- Stone#E7DFD2Soft panels
Type
Warm light, made to dim.
Unbounded for display. Round and wide, like the lamps. Hanken Grotesk does the reading and the labels.
Packaging
Warm black board with isolux rings and a lit lens on the lid. The lamp name and 2700K run up the side.
03 The finished store
Home, collection, product and cart pages, built in Shopify and working on phone and desktop.
Why it looks like this
- 1
The first screen is one lit lamp and one line, so you see the product doing its job.
- 2
Four lamps in four tiles of the same size, so the whole range reads at a glance.
- 3
Room shots between the product rows show the lamps at night, where they are used.
What I made
- Name, logo and mark
- Colour palette and type system
- Packaging artwork
- Art direction for the product images
- Home, collection, product and cart pages
- A one page brand book
Like a look? See one made for your store.
Send your store link and I will design a custom homepage for you, free. You only pay if you want it built.