Brand book
ondo,
in one page.
The mark, colour, type, pattern, product art, box and voice behind the store. Everything here is drawn for this concept.
Logo
A rounded wordmark in Unbounded. Both o letters are lit lenses: the head of One seen from below. The lens also works alone as the mark.
Colour
Warm black and paper, with one light colour. Glow is the only bright colour, and it always means light.
Type
Unbounded for display: round and wide, like the lamps. Hanken Grotesk for reading and labels.
Every Ondo lamp runs at 2700K and dims smoothly from full down to a low glow.
Pattern and graphic
Isolux rings: the circles light makes as it falls off. Used on night panels behind the light. The Kelvin rule marks 2700K on a warm to cool scale.
Photography
One master shot per lamp sets the shape and finish. Every scene is built from it: real rooms at blue hour, daylight fading in the window, and the lamp as the only warm light.
Product art
Each lamp drawn in one line weight, with its light shown as a soft glow. Used on hover in the shop and on the box insert.
Box
Warm black board with isolux rings and a lit lens on the lid. The lamp name and 2700K run up the side.
Motion
Light comes on slowly. Nothing snaps.
Voice
Calm, warm and exact. Name the light, then stop.
We say
- Warm light, made to dim.
- One hinge. Every angle.
- 2700K, all the way down.
We skip
- Big claims about sleep or health
- Tech words where a plain one works
- Exclamation marks