Concept brand Leather bags
Pellan
Four shapes. One hide.
01 The brief
A small leather maker with four shapes cut from one hide.
The store needed to feel quiet and made by hand, so the bags do the talking. Fewer words, bigger photos, and the craft shown up close.
Pellan is a brand I made up to try ideas, so this is the brief I set myself.
02 The brand system
The Lune flap drawn as one stitched line, with the clasp below it. It works as the favicon and as a blind stamp on the dust bag.
LogoColour
- Cocoa#3B2A22Type and bands
- Oxblood#6E1F1FButtons and accents
- Tan#A8693AHide tone
- Brass#B08D57Lines and icons only
- Raw hide#E3D3BCPanels, dust bag
- Tannery cream#F3ECE2Page background
Type
Carried every day.
Bodoni Moda for display. Formal but sturdy at every size. Inter carries prices, sizes and labels.
Packaging
A raw hide cotton dust bag with the stitched mark, and a run card naming the shape, hide, colour and run.
03 The finished store
Home, collection, product and cart pages, built in Shopify and working on phone and desktop.
Why it looks like this
- 1
Big, calm photos and quiet type, so the bag does the talking.
- 2
Shop by how you carry: four ways in, named after how people use a bag.
- 3
Swatches under every bestseller show the leather colours before you click.
What I made
- Name, logo and mark
- Colour palette and type system
- Packaging artwork
- Art direction for the product images
- Home, collection, product and cart pages
- A one page brand book
Like a look? See one made for your store.
Send your store link and I will design a custom homepage for you, free. You only pay if you want it built.