Brand book

Pellan, in one page.

The mark, colour, type, stitch, shapes, packaging, motion and voice behind the store. Everything here is drawn for this concept.

Logo

The Lune flap drawn as one stitched line, with the clasp below it. It works as a favicon and as a blind stamp on the dust bag.

Pellan

Warm hide tones with one strong accent. Oxblood is for the things you press. Brass never carries text.

Tannery cream#F3ECE2Page background

Raw hide#E3D3BCPanels, dust bag

Cocoa#3B2A22Type, bands

Oxblood#6E1F1FButtons, accents

Brass#B08D57Lines and icons only

Thread#D9C2A0Stitch rules

Ink#1B1714Dark band

Libre Bodoni for display, formal but sturdy at every size. Alegreya Sans for reading, with lining figures, labels and prices in lists.

DISPLAY, BODONI MODA 450

Carried every day.

HEADING, BODONI MODA 500

Four shapes. One hide.

BODY, INTER 400

Full grain cowhide, suede lined, solid brass push clasp. 22 x 17 x 7 cm.

A saddle stitch rule in thread colour divides every section. Dark bands carry a fine pebble grain.

Four outlines drawn to scale from each bag's size. Used in shop by carry, the what fits tool and on cards.

Fold

Lune

Rhea

Arlo

A raw hide cotton dust bag with the stitched mark, and a run card that names the shape, hide, colour and run. Run details are filled in by the maker.

Run card

Measured and quiet, like handwork.

Stitch inThe mark stitches itself on load, one stitch at a time.

HeroThe headline rises line by line while the photo settles from a slow zoom. Nothing else on the page fades in.

Into the bagIn What fits, items drop into the bag and it settles. Add to bag sends the photo into the bag icon.

Plain and exact. Say the material, the size and what fits.