Brand book
noon
Sunglasses for the hardest light of the day. This page sets how the brand looks, moves and speaks.
Mark
Two lens circles joined by a bridge, with the sun at its highest point above. The ray is always Zenith yellow. It rotates down as you scroll away from the top of the page.
Colour
Stone and Bitumen do the work. Zenith appears once per screen, never as a background for body text.
Type
Bricolage for display, tight and heavy. Albert Sans for everything you read. Sentence case for every label.
Made for hard light.
Polarised sunglasses in plant based acetate, cut for the glare off water, road and sand.
Display, Bricolage 800, minus 4 percent tracking. Body, Albert Sans 400, 17 px.
Heat rings
Thin circles spreading out from a point, like sun on a lens. Used behind the hero, on the cloth and on the 404. Never more than one set per screen.
Photography
Every frame is shot in hard noon sun. Packshots share one master angle. People wear the frames, look away from the camera and get on with their day.
Motion
Rings expand from the lens on load. Headlines rise line by line. The glare test sweeps once when it enters the screen, then waits for you. Everything respects reduced motion.
Voice
Short and plain. Say what the lens does, not how it makes you feel. No exclamation marks.
Yes The glare off the water is gone.
No Experience next level clarity.