Services, Cartwright Systems

The seven days.

Day one starts when your details form lands. Day seven the store is live.

Day 1
Structure and homepage.
Your Shopify is opened in your name, the theme is stripped back, and the homepage is built around your best product.
Day 2
Product pages.
Every product gets its own page with the photos, the price, the sizes and the words that sell it.
Day 3
Collections, cart and checkout.
Ranges grouped the way people shop, a cart that upsells once, and a checkout with the payment options your buyers expect.
Day 4
About, FAQ and contact.
The pages that answer the questions people ask before they trust you with their card.
Day 5
Email and SMS.
Seven flows installed in your Klaviyo and tested with real orders.
Day 6
Reviews, speed and the phone check.
The reviews app wired to fulfilment, every page timed on a slow phone, every button pressed by hand.
Day 7
Live.
Your domain is pointed, the old store redirects to the new one, and every login is handed back to you.

01

Five page types, built by hand on your own Shopify, mobile first.

HomepageOne product up front, proof under it, the range below.
Collection pagesFilters that match how your buyers think, not your stock codes.
Product pagesPhotos, price, sizes, delivery, reviews and the answer to the doubt that stops the sale.
Cart and checkoutOne upsell, a free shipping bar, and the express payment buttons your buyers expect.
About, FAQ, contactShort, plain, and written in your voice.

Every page is timed on a slow phone on day six and fixed until it is fast.

02

Seven flows, installed in your Klaviyo during the build, tested with real orders and left running.

Flow	Sends when	What it does
Welcome	Someone joins the list	Three emails. Who you are, the best seller, a first order code.
Abandoned cart	An hour after a cart is left	Shows the cart, answers the doubt, no discount on the first send.
Abandoned checkout	Checkout started, not paid	Email, then SMS the next morning.
Browse abandonment	A product viewed twice, no cart	One email with that product and two like it.
Post purchase	Order placed, then delivered	Thank you, how to use it, then the review ask.
Win back	Sixty days without an order	New arrivals, then a code if they still have not moved.
Back in stock	A sold-out size returns	Everyone who asked hears first.

03

The app installed, wired to fulfilment, past customers asked automatically.

Wired to deliveryThe ask goes out a week after the parcel lands, not a week after it is ordered.
Photos asked forA photo review is worth ten written ones. The form asks for one.
On the pages that sellStars on the product page, on collections and on Google Shopping.
Past customers asked onceYour old order list gets one polite ask in launch week, so the store does not open with zero stars.

New product photographyI can point you to a photographer in your city.
Brand naming and logosThe store is built around the brand you bring.
Ad spendRunning ads is not part of the build. The budget is yours.
App subscriptionsShopify, Klaviyo and the reviews app bill you directly, at their normal prices.

Every account in your nameShopify, Klaviyo, the reviews app and the domain are opened by you, for you.
No retainer to keep it runningThe store does not stop working when we stop talking.
The theme is editableChange a price, a photo or a headline yourself, in Shopify, in a minute.
Handover notesOne page on how to change a price, a photo or a headline yourself.

Next step

Fill in the two-minute form and you will have a fixed price and a start date by email within a day.